Personality development

Development quint essentially means enhancing and grooming one's outer and inner self to bring about a positive change to your life. Each individual has a distinct persona that can be developed, polished and refined. This process includes boosting one's confidence, improving communication and language speaking abilities, widening ones scope of knowledge, developing certain hobbies or skills, learning fine etiquettes and manners, adding style and grace to the way one looks, talks and walks and overall imbibing oneself with positivity, liveliness and peace.Personality Development is gaining more and more importance because it enables people to create a good impression about themselves on others. It helps them to build and develop relationships, helps in your career growth and also helps to improve your financial needs. After all, Personality Development is nothing but a tool that helps you realize your capabilities and your strengths making you a stronger, a happier and a cheerful pers on. utward appearance is the window of your personality to the world. You are not only dress for others but for yourself too.External appearance is important b'coz that gives the first impression to others about your personality. Two Major Reasons: 1) Outward appearance is easier to examine and easier to improve. 2) Outward appearance has a more direct and immediate effect on one's interactions with others. Role Plays Inspirational Clips Learning with Fun Pre-Training Observation * Post-Training Observation * One-on-One Feedback Provided * Weekly Follow-ups * Tailor-made courses to suit your needs Incentives for Improvement from Crescendo* What is † Grooming? Importance of Personal Grooming Relation between personal appearance and image projection Disclaimer: This are â€Å"Guidelines Only' about grooming in professional environment and not intended or meant to hurt anyone's feeling. We understand that dressing and outward appearance are affected by Culture and Ethnic backgro und. It is important to dress according to your own style and for the occasion while meeting your organizational dress code guidelines. What is Grooming? It is the process of making yourself look neat and attractive The things which you do o make yourself and your appearance tidy and pleasant.Whether this is real or imaginary, the most important fact is that your appearance influences the opinions of everyone around you. Your professionalism, intelligence and the trust people form in you is mainly due to your appearance. Some of the perceptions people can form solely from your appearance are: Your professionalism Your level of sophistication Your intelligence Your credibility Personal Grooming Habits: Grooming involves all aspects of yourself Overall Cleanliness Hair Nails Teeth Uniform Make-up Personal Grooming Habit: HAIRIt is your crowning glory Keep it at a length and style at which you can maintain it Wash your hair everyday or at least every other day Men: We recommend to not fall over the ears, eyebrows or even touch the back of the collar Will always present a neat appearance Facial hair should be neatly trimmed ( moustache, sideburns), beards are not recommended Women: Tie your hair in a neat hairstyle with hair pulled back from face Hair if longer than jaw line should be tied into a bun Should be well groomed with a neat appearance at all times hHair holding devices should be plain and of natural colours.Nails: Clip nails short, along their shape A healthy body ensures healthy nails. Brittle or discolored nails show up deficiencies or disease conditions.Teeth: Brush teeth at least twice a day Remember to rinse your mouth after every meal For those who smoke it is important you rinse your mouth after every smoke and use a mouth freshener Uniform: Your uniform talks a lot about your organization First impressions are made within the first five minutes of meeting someone A neat, clean and well ironed uniform is acceptable and appreciated by one and all at all imes Your ld-Tags are also an important part of your uniform Make-up: Make up should be natural looking Try avoiding bright and attention catching colors for nail polish and lip color Mild fragrance Women: we advise to stay away from extremely dark, bright reds and fluorescent colors Hair color should not be more than two shades darker or lighter than your natural hair color. Unnatural colors (burgundy, green etc. ) must be avoided Accessories Male: Men should limit possibly limit accessories/]ewelry to 3 pieces Accessories include watch, ring, handkerchief Avoid bracelets, necklaces, and visible piercingWomen: Jewelry shoud be keep minimal and conservative Remove all facial piercing except earrings The 5 Piece Rule: Wear only five accessories – earrings count as 2; watch count as 3, allowing 2 additional accessories Shoes: Lace up conservative shoes are the most appropriate Choose black, brown or burgundy shoes. Shoe colors should match your trousers or be of a darker color. Avoid very old, shape distorted shoes. Socks should match the color of your suits and cover you calves. (Try changing socks everyday) Safest color is black. Belts should be in good condition and match the color of your shoes. Females: Shoes should be pumps or sling backs, do not wear shoes with open toes, open heel, or ankle straps. Shoes should be of good quality leather Shoe color should be darker than your trouser Hells should be 1-3 inches; higher heels should be saved for after hours.You can also rest your feet on a footrest one at a time, but maintain proper posture and avoid slouching. Step 4 Let your arms hang freely at your sides when possible. Personality Development Training Everyone is influenced by an attractive personality and without influencing others ou can't get success in todays competitive world. For many of us, it is not enough to simply have life as it happens. We find it essential to get the most we can out of life and that is being the best that we ca n be. We may be coping with life – but are we in control of it? You may be successful in some areas of your life, so why not be successful in all aspects of your life?We believe that working on both your inner self and your outer self will help you build the confidence you need to be in complete charge of your life resulting to fulfilled dreams and living life in abundance. By doing o, an individual maximizes their potential to excel both in their careers as well as their personal lives. Similarly a training in personality development enhances the general as well as unique traits (characteristics which differentiate one from others) of a person. This course aims to help a person understand and know his / her purpose in life, get a positive thought pattern, gain confidence, improve behavior, learn better communication and develop a healthy physique. Course Objective: Help create a purpose statement for life and work Usher an individual to personal wholeness and satisfactionTo strategize ways for an individual promotion by building your personal brand Aid in achieving correct posture and a healthy life style Manifest good grooming on a person's outer appearance Read and understand the importance of body talk Describe ways to enhance Verbal Communication Describe common practices in observing manners in your work place. Personality development Development quint essentially means enhancing and grooming one's outer and inner self to bring about a positive change to your life. Each individual has a distinct persona that can be developed, polished and refined. This process includes boosting one's confidence, improving communication and language speaking abilities, widening ones scope of knowledge, developing certain hobbies or skills, learning fine etiquettes and manners, adding style and grace to the way one looks, talks and walks and overall imbibing oneself with positivity, liveliness and peace.Personality Development is gaining more and more importance because it enables people to create a good impression about themselves on others. It helps them to build and develop relationships, helps in your career growth and also helps to improve your financial needs. After all, Personality Development is nothing but a tool that helps you realize your capabilities and your strengths making you a stronger, a happier and a cheerful pers on. utward appearance is the window of your personality to the world. You are not only dress for others but for yourself too.External appearance is important b'coz that gives the first impression to others about your personality. Two Major Reasons: 1) Outward appearance is easier to examine and easier to improve. 2) Outward appearance has a more direct and immediate effect on one's interactions with others. Role Plays Inspirational Clips Learning with Fun Pre-Training Observation * Post-Training Observation * One-on-One Feedback Provided * Weekly Follow-ups * Tailor-made courses to suit your needs Incentives for Improvement from Crescendo* What is † Grooming? Importance of Personal Grooming Relation between personal appearance and image projection Disclaimer: This are â€Å"Guidelines Only' about grooming in professional environment and not intended or meant to hurt anyone's feeling. We understand that dressing and outward appearance are affected by Culture and Ethnic backgro und. It is important to dress according to your own style and for the occasion while meeting your organizational dress code guidelines. What is Grooming? It is the process of making yourself look neat and attractive The things which you do o make yourself and your appearance tidy and pleasant.Whether this is real or imaginary, the most important fact is that your appearance influences the opinions of everyone around you. Your professionalism, intelligence and the trust people form in you is mainly due to your appearance. Some of the perceptions people can form solely from your appearance are: Your professionalism Your level of sophistication Your intelligence Your credibility Personal Grooming Habits: Grooming involves all aspects of yourself Overall Cleanliness Hair Nails Teeth Uniform Make-up Personal Grooming Habit: HAIRIt is your crowning glory Keep it at a length and style at which you can maintain it Wash your hair everyday or at least every other day Men: We recommend to not fall over the ears, eyebrows or even touch the back of the collar Will always present a neat appearance Facial hair should be neatly trimmed ( moustache, sideburns), beards are not recommended Women: Tie your hair in a neat hairstyle with hair pulled back from face Hair if longer than jaw line should be tied into a bun Should be well groomed with a neat appearance at all times hHair holding devices should be plain and of natural colours.Nails: Clip nails short, along their shape A healthy body ensures healthy nails. Brittle or discolored nails show up deficiencies or disease conditions.Teeth: Brush teeth at least twice a day Remember to rinse your mouth after every meal For those who smoke it is important you rinse your mouth after every smoke and use a mouth freshener Uniform: Your uniform talks a lot about your organization First impressions are made within the first five minutes of meeting someone A neat, clean and well ironed uniform is acceptable and appreciated by one and all at all imes Your ld-Tags are also an important part of your uniform Make-up: Make up should be natural looking Try avoiding bright and attention catching colors for nail polish and lip color Mild fragrance Women: we advise to stay away from extremely dark, bright reds and fluorescent colors Hair color should not be more than two shades darker or lighter than your natural hair color. Unnatural colors (burgundy, green etc. ) must be avoided Accessories Male: Men should limit possibly limit accessories/]ewelry to 3 pieces Accessories include watch, ring, handkerchief Avoid bracelets, necklaces, and visible piercingWomen: Jewelry shoud be keep minimal and conservative Remove all facial piercing except earrings The 5 Piece Rule: Wear only five accessories – earrings count as 2; watch count as 3, allowing 2 additional accessories Shoes: Lace up conservative shoes are the most appropriate Choose black, brown or burgundy shoes. Shoe colors should match your trousers or be of a darker color. Avoid very old, shape distorted shoes. Socks should match the color of your suits and cover you calves. (Try changing socks everyday) Safest color is black. Belts should be in good condition and match the color of your shoes. Females: Shoes should be pumps or sling backs, do not wear shoes with open toes, open heel, or ankle straps. Shoes should be of good quality leather Shoe color should be darker than your trouser Hells should be 1-3 inches; higher heels should be saved for after hours.You can also rest your feet on a footrest one at a time, but maintain proper posture and avoid slouching. Step 4 Let your arms hang freely at your sides when possible. Personality Development Training Everyone is influenced by an attractive personality and without influencing others ou can't get success in todays competitive world. For many of us, it is not enough to simply have life as it happens. We find it essential to get the most we can out of life and that is being the best that we ca n be. We may be coping with life – but are we in control of it? You may be successful in some areas of your life, so why not be successful in all aspects of your life?We believe that working on both your inner self and your outer self will help you build the confidence you need to be in complete charge of your life resulting to fulfilled dreams and living life in abundance. By doing o, an individual maximizes their potential to excel both in their careers as well as their personal lives. Similarly a training in personality development enhances the general as well as unique traits (characteristics which differentiate one from others) of a person. This course aims to help a person understand and know his / her purpose in life, get a positive thought pattern, gain confidence, improve behavior, learn better communication and develop a healthy physique. Course Objective: Help create a purpose statement for life and work Usher an individual to personal wholeness and satisfactionTo strategize ways for an individual promotion by building your personal brand Aid in achieving correct posture and a healthy life style Manifest good grooming on a person's outer appearance Read and understand the importance of body talk Describe ways to enhance Verbal Communication Describe common practices in observing manners in your work place. Personality development Development quint essentially means enhancing and grooming one's outer and inner self to bring about a positive change to your life. Each individual has a distinct persona that can be developed, polished and refined. This process includes boosting one's confidence, improving communication and language speaking abilities, widening ones scope of knowledge, developing certain hobbies or skills, learning fine etiquettes and manners, adding style and grace to the way one looks, talks and walks and overall imbibing oneself with positivity, liveliness and peace.Personality Development is gaining more and more importance because it enables people to create a good impression about themselves on others. It helps them to build and develop relationships, helps in your career growth and also helps to improve your financial needs. After all, Personality Development is nothing but a tool that helps you realize your capabilities and your strengths making you a stronger, a happier and a cheerful pers on. utward appearance is the window of your personality to the world. You are not only dress for others but for yourself too.External appearance is important b'coz that gives the first impression to others about your personality. Two Major Reasons: 1) Outward appearance is easier to examine and easier to improve. 2) Outward appearance has a more direct and immediate effect on one's interactions with others. Role Plays Inspirational Clips Learning with Fun Pre-Training Observation * Post-Training Observation * One-on-One Feedback Provided * Weekly Follow-ups * Tailor-made courses to suit your needs Incentives for Improvement from Crescendo* What is † Grooming? Importance of Personal Grooming Relation between personal appearance and image projection Disclaimer: This are â€Å"Guidelines Only' about grooming in professional environment and not intended or meant to hurt anyone's feeling. We understand that dressing and outward appearance are affected by Culture and Ethnic backgro und. It is important to dress according to your own style and for the occasion while meeting your organizational dress code guidelines. What is Grooming? It is the process of making yourself look neat and attractive The things which you do o make yourself and your appearance tidy and pleasant.Whether this is real or imaginary, the most important fact is that your appearance influences the opinions of everyone around you. Your professionalism, intelligence and the trust people form in you is mainly due to your appearance. Some of the perceptions people can form solely from your appearance are: Your professionalism Your level of sophistication Your intelligence Your credibility Personal Grooming Habits: Grooming involves all aspects of yourself Overall Cleanliness Hair Nails Teeth Uniform Make-up Personal Grooming Habit: HAIRIt is your crowning glory Keep it at a length and style at which you can maintain it Wash your hair everyday or at least every other day Men: We recommend to not fall over the ears, eyebrows or even touch the back of the collar Will always present a neat appearance Facial hair should be neatly trimmed ( moustache, sideburns), beards are not recommended Women: Tie your hair in a neat hairstyle with hair pulled back from face Hair if longer than jaw line should be tied into a bun Should be well groomed with a neat appearance at all times hHair holding devices should be plain and of natural colours.Nails: Clip nails short, along their shape A healthy body ensures healthy nails. Brittle or discolored nails show up deficiencies or disease conditions.Teeth: Brush teeth at least twice a day Remember to rinse your mouth after every meal For those who smoke it is important you rinse your mouth after every smoke and use a mouth freshener Uniform: Your uniform talks a lot about your organization First impressions are made within the first five minutes of meeting someone A neat, clean and well ironed uniform is acceptable and appreciated by one and all at all imes Your ld-Tags are also an important part of your uniform Make-up: Make up should be natural looking Try avoiding bright and attention catching colors for nail polish and lip color Mild fragrance Women: we advise to stay away from extremely dark, bright reds and fluorescent colors Hair color should not be more than two shades darker or lighter than your natural hair color. Unnatural colors (burgundy, green etc. ) must be avoided Accessories Male: Men should limit possibly limit accessories/]ewelry to 3 pieces Accessories include watch, ring, handkerchief Avoid bracelets, necklaces, and visible piercingWomen: Jewelry shoud be keep minimal and conservative Remove all facial piercing except earrings The 5 Piece Rule: Wear only five accessories – earrings count as 2; watch count as 3, allowing 2 additional accessories Shoes: Lace up conservative shoes are the most appropriate Choose black, brown or burgundy shoes. Shoe colors should match your trousers or be of a darker color. Avoid very old, shape distorted shoes. Socks should match the color of your suits and cover you calves. (Try changing socks everyday) Safest color is black. Belts should be in good condition and match the color of your shoes. Females: Shoes should be pumps or sling backs, do not wear shoes with open toes, open heel, or ankle straps. Shoes should be of good quality leather Shoe color should be darker than your trouser Hells should be 1-3 inches; higher heels should be saved for after hours.You can also rest your feet on a footrest one at a time, but maintain proper posture and avoid slouching. Step 4 Let your arms hang freely at your sides when possible. Personality Development Training Everyone is influenced by an attractive personality and without influencing others ou can't get success in todays competitive world. For many of us, it is not enough to simply have life as it happens. We find it essential to get the most we can out of life and that is being the best that we ca n be. We may be coping with life – but are we in control of it? You may be successful in some areas of your life, so why not be successful in all aspects of your life?We believe that working on both your inner self and your outer self will help you build the confidence you need to be in complete charge of your life resulting to fulfilled dreams and living life in abundance. By doing o, an individual maximizes their potential to excel both in their careers as well as their personal lives. Similarly a training in personality development enhances the general as well as unique traits (characteristics which differentiate one from others) of a person. This course aims to help a person understand and know his / her purpose in life, get a positive thought pattern, gain confidence, improve behavior, learn better communication and develop a healthy physique. Course Objective: Help create a purpose statement for life and work Usher an individual to personal wholeness and satisfactionTo strategize ways for an individual promotion by building your personal brand Aid in achieving correct posture and a healthy life style Manifest good grooming on a person's outer appearance Read and understand the importance of body talk Describe ways to enhance Verbal Communication Describe common practices in observing manners in your work place.

Elizabeth receives three proposals of marriage in Pride and Prejudice Essay

The first sentence of the novel Pride and Prejudice states, â€Å"It is the truth universally acknowledged that a single man in possession of a good fortune must be in want of a wife.† This clearly demonstrates how important marriage was in the Victorian age and to the Bennet girls. Using this as the first sentence of the novel reinforces the theme of marriage from the very start. The plot of Pride and Prejudice is centred on four relationships with all of these resulting in marriage. The first relationship was between Charlotte Lucus and Mr Collins which resulted in a marriage of convenience as neither party showed any affection and thought of marriage as merely a contract that would help both sides. The second couple was Miss Lydia Bennet and Mr Wickham. In the novel Lydia and Wickham eloped and ran off to London. Mr Wickham was paid by Mr Darcy to marry Lydia. The third was between Miss Jane Bennet and Mr Bingly which was a relationship of true love. The relationship encountered many ups and downs but eventually true love triumphed. The fourth was between Mr Darcy and Miss Lizzy Bennet. This was an unusual couple as they came from very different classes in Victorian society and their marriage very nearly did not happen. This marriage was based on love. The Bennet girls had limited options in life. The first was to get married and love honour and obey their husband. The second was to become a spinster and live off her male relatives. To be a spinster you were regarded as a social outcast in society. The third was to be a governess. To get married was seen to be by far the best option for women in the Victorian age. Women had few rights. The Bennet girls had the unfortunate coincidence of being five girls in their family. This meant that they would only have a small dowry, as all money had to be split five ways. Extra pressure was mounted on the Bennet girls’ shoulders through Mr Collins. If Mr Bingly died the Bennet girls would have been thrown out of Longbourn in favour of Mr Collins’ as their house was entitled to ‘heirs male’. Miss Elizabeth Bennet is the heroine of the novel. Elizabeth has several character traits, which make it somewhat less difficult for her to refuse her first proposal from Mr Collins. These include; her perceptiveness, which enabled her to easily manipulate Mr Collins. Lizzy is very witty and we know this because it says in the text that, â€Å"She has more of a quickness than her sisters†. In the last paragraph of the proposal scene we see that Lizzy puts an emphasis on the personal pronouns â€Å"we† and â€Å"I†. This shows that she is as proud and self interested as Mr Collins. However, Elizabeth lacks self-awareness – she is proud and prejudiced. Elizabeth wants to be seen as an intelligent, educated woman. She wants a marriage but only if it is based on love. She will not settle for merely a business arrangement. The novel of Pride and Prejudice has two comedy climaxes and both have connections with Mr Collins. The first is Mr Collins’ proposal. Elizabeth is genuinely shocked and embarrassed by this proposal. She nearly bursts out laughing when he says that he was â€Å"Run away with by my feelings†. Humour is achieved by Mr Collins’ manner as Austen satirises the role of a traditional clergyman. For example, he is supposed to put others first yet through the first paragraph of the proposal he uses the personal pronouns â€Å"I†, â€Å"me† and â€Å"my† thirteen times. Elizabeth is clearly affronted by the fact that Mr Collins believes that he is dong her and her family a service by making his proposal of marriage. He believes that Elizabeth and her family should regard him as an exceedingly good â€Å"catch†. Elizabeth, however, with her strong intellect does not regard Mr Collins as her equal or as her superior. She can hardly contain her fury when she replies sarcastically, â€Å"I am very sensitive of the honour of your proposals but it is impossible for me to do otherwise other than to decline them†. Her temper rises when Mr Collins persists with his proposal as he believes it is customary for prospective brides to reject a proposal â€Å"a second or even a third time†. Elizabeth, in exasperation, does her utmost to convince Mr Collins that marriage to him is completely out of the question, â€Å"I am perfectly serious in my proposal. – You could not make me happy.† This is the basis of Elizabeth’s refusal – she wants a marriage based on love and respect which will lead to happiness. She regards Mr Collins as beneath her in intellect and sensitivity. In her eyes, he is a pompous fool with an over-inflated sense of importance. She does not love or respect him. She feels that she would be compromising herself by accepting him his proposal and she is totally frustrated by his apparent in ability to accept her refusal. In this proposal we see that there is a character contrast between Elizabeth and Mr Collins. Mr Collins obeys orders. He admits that to Elizabeth he is following Lady Catherine de Bourgh’s instruction to marry when he says, â€Å"It is the particular advice and recommendation of a certain noble lady whom I have the honour of calling patroness.† Lizzy, however, will not be swayed by the opinion of others whatever their social status. During his proposal Mr Collins reminds Lizzy that he is, â€Å"To inherit this estate after the death of your honoured father.† This shows Mr Collins’ lack of understanding of Lizzy’s love for her father. This is juxtaposition between the theme of love and marriage and the death of Mr Bennet. This is very amusing for the reader. The second proposal that Elizabeth receives is from Mr Darcy. The title of this novel, Pride and Prejudice is a metaphor for Elizabeth’s relationship with Mr Darcy. Mr Darcy is seen by Elizabeth to be too proud. Mr Darcy is a lot further up the social strata than the Bennet family. He thinks that he would be degrading himself to marry her. â€Å"He really believed, that were it not for the inferiority of her connections, he should be in some danger.† Elizabeth is prejudiced against Darcy. Elizabeth has been fooled by Mr Wickham’s stories of Mr Darcy. Elizabeth believes that after the death of the late Mr Darcy, Mr Darcy threw Mr Wickham out of his father’s house and failed to adhere to his promise of a family living. However later on in the novel this is confirmed to be not the case. Through the plot line we see how Austen has created hostility between Mr Darcy and Elizabeth. At their first meeting, Mr Darcy does not endear himself to Elizabeth and her family because of his superior attitude. He says of Elizabeth, â€Å"She is tolerable but not handsome enough to tempt me.† This dislike of Mr Darcy is increased through his interference in the relationship between Jane and Mr Bingly. He admits to Elizabeth that â€Å"I did everything in my power to separate my friend from your sister.† Elizabeth was very astounded by Mr Darcy’s first proposal. Her prejudice against him increased due to the manner in which he made this proposal. He explained to her how she had struggled with himself but was unable to stop himself from telling her, â€Å"how ardently I admire and love you†. However, Mr Darcy made the mistake of dwelling on what he perceived Elizabeth’s inferiority. Elizabeth could see that, like Mr Collins, Mr Darcy expected her to accept his proposal and it had not crossed his mind that she would do otherwise. Elizabeth’s anger increases because she can see that Darcy arrogantly assumes that she will marry him. ‘Elizabeth felt herself growing more angry every moment’. He openly tells her that he has tried to quell his feelings for her because a marriage to her would be degrading. This arrogance and sense of superiority and pride infuriates Elizabeth. Although she is flattered by his proposals, her prejudices make it impossible for her to accept it. She does not want to be seen as a charity case. Also, she does not want to be seen to condone what she perceives to be his ungentlemanly past behaviour towards Mr Wickham and her sister. She declares that from the very beginning she despised his â€Å"arrogance†, â€Å"conceit† and selfish disdain of the feelings of others†. The third proposal that Elizabeth received was again from Mr Darcy. However, by this time Elizabeth has heard the truth about Mr Wickham and his atrocious behaviour. Her regard for Mr Darcy has grown through her understanding of the part that he played in resolving the problems with Lydia’s elopement and eventual marriage to Mr Wichkam. At the time of the second proposal Elizabeth’s prejudices against Mr Darcy have disappeared. Indeed she cannot wait to express her thanks for the part that he played in helping Lydia and ultimately her family. However, Mr Darcy tells Elizabeth that her family owe him nothing and he only cares about her. On her return to London, Lady Catherine De Burgh called on Mr Darcy to obtain the promise from Mr Darcy which she had not got from Elizabeth. She told him of her visit to Longbourn and her conversation with Elizabeth and how she had refused to promise that she would not accept a marriage proposal from Mr Darcy. The effect of her visit, â€Å"had been exactly contrariwise†¦It taught me to hope†¦I knew enough of your disposition to be certain that had you been absolutely irrevocably decided against me you would have acknowledged it to Lady Catherine frankly and openly.† He humbles himself when he openly, for the second time, declares his love for Elizabeth and openly outlines his inferior traits. He confirms that he has been â€Å"a selfish being all his life†. He as an only child her was spoilt and not taught to control his temper. He also says admits that he was â€Å"almost taught to be selfish and overbearing, to care for no-one beyond my own family circle†. He tells Elizabeth that that it is she who has brought him humility. In my opinion it was not only Elizabeth who was prejudiced but Darcy too as he is prejudiced about her place in the social hierarchy. It is also not only Darcy who is proud but Elizabeth is too. She will not lower her standards and complies with the conventions of the day by consenting to marry just to please her mother or other members of society. She is determined to hold out against all the odds and marry only for love. At the end of the novel Elizabeth achieves her goal of marrying someone who will truly make her happy. This could be seen as a reflection of Jane Austen’s view on marriage, that is, that a good marriage is one that is based on love and mutual respect. â€Å"Do anything rather than marry without affection.†

Fast Food in the Philippines Essay

Food is one of the basic necessities of man in order to stay alive. Whether he likes it or not, man needs sufficient amount of food to sustain his being. This need to meet the food intake parallel with the essential meals per day results to the materialization of the food service industry which deals with preparation and sale of food items or products. Therefore, the food service industry will always remain in high demand because of its category. This industry embraces but is not limited to businesses such as fast food restaurants, school and hospital cafeterias, catering operations, food carts, and bakeshops. The term â€Å"Fast food† is commonly attributed to restaurantssometimes known as a quick service restaurants or QSRs. It is a specific type of restaurant characterized both by its fast food cuisine and by minimal table service. The growing popularity of this type of restaurant resulted to changes in the world society. The fast food industry brought shifts to the consumers’ diet, economy, workforce and popular culture. Restaurants and fast foods are meant for same services except that restaurants offer a large menu including a variety of cuisines as compared to fast foods, which usually offers a small menu with quick service. Another difference between a restaurant and fast food is, restaurants offer meals that are cooked and prepared and is eaten at the premises while fast food usually is pre-cooked meals or serves meals that are cooked easily. Diners may eat it inside the store or they can order their food â€Å"to-go†. In fast foods you usually pay before eating unlike full service restaurants. (http://manilareviews.com/2010/07/food-service-industry-philippines.html) Like every other country, the food industry has flourished very well in Philippines. Filipinos love to eat and that’s the reason why you will see a lot of restaurants and fast foods restaurants scattered in the cities. These restaurants and fast foods can be local or international food chains. Filipino food and chefs are considered one of the best in the world. Some of the popular fast food chains of Philippines are Jollibee, McDonald, KFC,  Chowking, etc. and popular restaurants being Abe, Chelsea, Friday’s, Chili’s and a lot more. More and more studies prove the extraordinary growth of the Fast food service industry in the country. In a recent study, fast food retains its position as the largest and the fastest-growing category in the Philippine consumer food service industry. During 2012, this category reported total foodservice revenue of Php 121.9 billion taking 30% of total value sales in consumer food service. Growth in terms of outlets, transactions and value sales remains vibrant brought by the support of increasing number of shopping centers and small community supermarkets in Metro Manila and key cities nationwide. (http://www.marketresearch.com/Euromonitor-International- v746/Fast-Food-Philippines-7890756/) Food served in fast food restaurants typically caters to a â€Å"meat-sweet diet† and is offered from a limited menu; is cooked in bulk in advance and kept hot; is finished and packaged to order; and is usually available ready to take away, though seating may be provided. Fast food restaurants are usually part of a restaurant chain or franchise operation, which provisions standardized ingredients and/or partially prepared foods and supplies to each restaurant through controlled supply channels.

Create a counseling theory that is compatible with a Christian Essay

Create a counseling theory that is compatible with a Christian Worldview - Essay Example The human quest for knowledge has at times placed reason and science at odds with theology and faith. Of course, this conflict is ultimately illusory, as all truth is God’s truth. But that hasn’t prevented champions from both side from sparring with each other. The most cited instance of this phenomenon was the dispute between Galileo and the medieval Catholic church. The Italian scientist was right, as even the Roman pontiff has admitted in recent years. That was hardly the last round in the centuries-long controversy, however. The nineteenth century was a time of both great discovery and tremendous turmoil. Charles Darwin turned the world upside down with the publication of his volumes The Origin of Species and Descent of Man. The higher critics in Germany questioned the veracity of Scripture. Across Christendom, the fundamentals of the faith seemed to be crumbling under the ferocity of an all-out intellectual assault. The new discipline known as psychology wasn’t exempt from this battle. Sigmund Freud pioneered the study of human personality and the causes of mental illness. While much of his writings reveal keen insights into human nature, their overall theme was stridently materialistic. As the century developed other theorists such as Jung constructed their own theories. In his case his views were far from atheistic. However, they display an openness to eastern thoughts forms similar to those common in Buddhist and Hindu thought. In these ways it foreshadowed so-called New Age counseling methods. For every action there is an opposite reaction. The emphasis on reason and objectivity that emerged from the Enlightenment found a formidable challenge in the writings of Soren Kierkegaard in the 1800s. Widely regarded as the father of existentialism, the Dutch thinker emphasized the roles of subjective answers and of human freedom in discovering one’s meaning in life. His views were later given a nihilistic

Hooters restaurants need to just admit its adult entertainment and ban Essay

Hooters restaurants need to just admit its adult entertainment and ban children after 9pm. Agree or disagree - Essay Example But in the today’s times where a lot of insight and literature is available on business ethics, empowered by forces such as the media and civilian Watchdogs; ignorance is indeed not an excuse. Most of the literature available on ethics is dominated by rhetoric without accommodating the everyday practical situations that businesses deal with and without an adequate framework. There is also a wide array of ethical theories and explanations that are present, each one holding a particular merit, but the lack of uniformity and coherence makes it hard to standardize or decide on a single formula or framework to deal with such issues. Thus, this paper aims to critically assess an Ethical dilemma with a very objective outlook. This paper aims to systematically present the problem backed by facts and then present a legal and ethical analysis of the facts, without a bias towards either side. And ultimately using this analysis to present a very carefully constructed judgment. While incre ased globalization has opened up many new markets for trade, it has also increased competition among businesses to capture market share. Competition is naturally deemed as healthy, but it can also lead to practices that circumvent the existing socioethical status quos and thus lead to ethical dilemmas. 1 (Richard M. Locke, 2002) As per observations, increased competition leads to firms looking up for newer and more innovative ways to differentiate their products and services. Hooters, an American chain of fast food restaurants, is another such company that has made the use of a rather unconventional and unorthodox medium of differentiating itself, which in its case is female sex appeal. This strategy has been a source of debate and objection from many different circles but has also been successful in creating a market for Hooters. The extent of success and objections differs from place to place depending upon the demographic makeup of the respective locations. Our aim is to explore the many ways in which this eatery operates, analyze the potential sources of objection using legal and ethical notions and then ultimately form a judgment in context of normative ethics regarding what Hooters ought to do. To be specific, this paper will ultimately analyze the validity of the claim that Hooters is indeed an adult entertainment provider operating under the garb of a traditional fast food restaurant, and should consequently disallow the entry of children after 9 p.m. as per the usual legal norms. SUMMARY OVERVIEW: Hooters, since its inception in 1983 has openly admitted to using female sex appeal as a unique selling proposition. While doing this lies within its legal jurisdiction as protected by the American constitution and other governing laws throughout the world, the crux of the debate regarding Hooters lies in the company not classifying itself as an adult service provider. But once it does so, its market will be constricted mainly to adults, and this is what the company doesn’t want. The main attraction of the Hooters franchise are the Hooters Girls. The Hooters Girls are usually young, attractive females wearing a standard required uniform, the highlight of which is a White Hooters tank top and orange shorts. The clothes are meant to enhance the attraction of the body, but strictly without any nudity. The Hooters Girls are supposed to entertain and interact with the customers as part of the Hooters

Formal response to Albert Camus' The Stranger Essay

Formal response to Albert Camus' The Stranger - Essay Example Meursault’s incapability to find any hope in life gives birth to the meaninglessness of his world. Indeed Camus’ hero does not find any meaning and joy in life, simply because he is an inertia-affected person; and because he cannot muster the quantum of joy and pleasure from life. Meursault’s lack of hope and, at least, his failure to extract it from life evolves from a sense of inevitability and inescapability of the reality of this world. This reality is either the inescapable reality of death or the reality of any ordeal situation. Meursault’s lack of hope and his failure to extract any meaning from life are the consequences of his obsession with inevitability of death. He realizes that since all men will die inevitably, they are all alike. But this realization makes him more passive and inert both mentally and physically. He cannot feel the necessity of a mother as well as a lover. Therefore he does not have any emotional attachment to his mother and also lover Marie. This lack of emotion is vivid in his reaction to his mother death. Even the telegram bearing the message of his mother death is not worthy of much attention. This disinterestedness to his mother’s is revealed in his indifferent description, as he says, â€Å"Maman died today. Or yesterday maybe, I don’t know. I got a telegram from the home: â€Å"Mother deceased. Funeral tomorrow, Faithfully yours† That doesn’t mean anything. Maybe it was yesterday.† (Chapter 1, Part 1) Indeed this lack of hope evolves also from Meursault’s incapability to reason. Meursault kills Raymond’s mistress’s brother without thinking of what death means to others. He cannot think of others in his world because he is extremely self-oriented. This self-orientation or self obsession can also be perceived in his sexual activities that are void of any emotion like love. His

The Negative Prospects of the Technological Advancements Essay

The Negative Prospects of the Technological Advancements - Essay Example The robotics will have their own mind, make their own judgments and thus eradicate the human race. From this title, it can easily be predicted that there is no future for the human race. Bill Joy debates the negative prospects of the technological advancements in nanotechnology, genetics development and the use of robots. The computers processing speeds exponentially growing in recent years and the development of novel inventions will supersede the speed of growth. The gigantic computing power might make the intellectual fictitious robot possible. Human beings and the robots will merge in an attempt to complete the industrial tasks. These changes might even lead to human replacements in these industrial tasks. These hazards also occur in nanotechnology and genetics scopes of life. The establishment of nanotechnology made possible development of electronics of molecular nanoscale. This technology will grow greatly in the subsequent two decades. Joy said that it is by far easy to make negative applications for nanotechnology as opposed to the more functional ones. He further articulated that, if we do not put the ethical issues of nanotechnology in mind, there is a high danger of destroying the earth’s biosphere that we all depend for survival. The development of genetic technology presently brought us numerous ethical issues. Bill Joy supposed that the general community is conscious of, and nervous about, genetically customized groceries, and appears to be declining the concept that such edibles should be allowed to be unlabeled. Bill’s apprehension was that genetic technology might give the authority to bad personality and aid them to perform disparaging act with an example being the White Plague. The price of employing GNR technologies to perform negative acts is being less than the NBC period is what Bill worries. While creating weaponry of mass destruction with NBC technology requires rare novel unprocessed materials and largely protected data with large-scale actions, the GNR technologies are abused easily. According to him, they will not need vast facilities or novel unprocessed materials but the knowledge is what will enhance their usage. This is knowledge provokes the human thought. Undeniably, the advancement of GNR technologies will alter our existence to a large degree. The development of genetic technology will treat today’s incurable diseases Nanotechnology will provide enormous industrial materials to be used in production of electronics. Humans will be freed from their places of work with the deployment of robotics to substitute human labor. This is a remarkable negative effect because human labor will be brought to extinction. Human labor is what most people depend on to make or earn their living as it provides employment. Some of Bills debates are not on point because there is uncertainty whether the expectations of the future are pessimistic without the power to manipulate the development of GNR techn ologies. I do not suppose that there is abuse of GNR technologies just by being knowledge about it. A number of Bill Joy’s justifications of disagreement are sufficient. In addition, I doubt whether the future is that pessimistic if we do not manage the development of GNR technologies. Just as we require tools to develop mass destructive arsenal with NBC machinery, we also require equivalent tools for application of GNR awareness. High precision machinery is required to implement genetic and nano-technological advancements. I am in doubt of the future being so pessimistic with no ethics care in such fields. Bill Joy depicts that people may combine with robots hence development of new Borg similar species. We ask ourselves if this is the destiny of human evolution (Winston & Edelbach, 156).

Usability of a Management Strategy in the Field of Information Research Paper

Usability of a Management Strategy in the Field of Information Technology Project Management - Research Paper Example The use of proper management strategies has the capability to enhance the competitive advantage available to a business operation of any form or manner. Information technology poses the greatest advantages when it comes to gathering, processing, analyzing and then making decisions based on such information. Moreover, information technology has the capability to solve complex problems through the use of proper business models and their simulations. The ability to foresee problems and deal with them accordingly using information technology resources allows the development of sustainable business models and capabilities. The ease and simplicity allowed by information technology can only be utilized in the right manner if the right form of management strategies and implemented both in principle and in practice. Management strategies to steward information technology must be geared to look into the organization’s actual needs and projections. The appropriate implementation of information technology allows the achievement of organization objectives with

Is OIL a Resource Curse Essay Example | Topics and Well Written Essays - 250 words

Is OIL a Resource Curse - Essay Example This is because the citizens are unable to account on the spending of the money derived from exporting oil. Additionally, the resource leads to unprecedented rate of conflict. In fact, the wealth of resources in any country appears to correlate with conflict. This is because government relies on resources and delinks itself from people. This arises due to lack of accountability that could have been achieved by taxing. However, such governments do not need to tax its people as oil generates enough resources to run the government. This makes the government unaccountable to its people. However, there are ways in which some of the government are solving the resource curse. This involves use of some of the resources generated to offer incentives to the citizens. Moreover, the money is also channelled to social welfare to cater for the aged and less privileged in the society. In addition, some governments have focused on ensuring there is accountability in the sector. This takes place through offering information about the nation revenue and expenditure (Stapleton n.d). Additionally, other governments are in the process of developing legislation to address transparency in the oil sector. All these initiatives are believed to offer solutions to resource curse

Microteaching LESSON PLAN Essay Example | Topics and Well Written Essays - 2750 words

Microteaching LESSON PLAN - Essay Example For example, trying to access any country government computers without authorization is one of computer crimes. Thus, students will be fully informed when using computer and internet. The students will consider the right use of computer to be a way from the computer crimes as outlined in this activity. At the end of this activity students will be able to classify the computer crimes. They will compare and review between the right uses of computer and the bad using, such as Hackers. So, the students will produce a legal use of computer in the community. Introduce myself to the students. Start the introduction of the activity. I will be talking about the changes in the community to lead them to use the technology these days. I will provide the examples of good and bad uses of the technology . Divide the student into two groups. The activity will be based on paper hand to them. In the paper it will be there a types of computer crimes types with it definitions and examples. Students need to define which type matches the right definition. The strategies I will use to engage students during the activity are different. First, I will follow the theories of good teaching, and read the explanation that Biggs (1999) explain in the article. Biggs (1999) reviewed and explained the theories, which focus on three parts during learning and teaching. It is focus on: 1. What the student is; 2. What the teacher does; 3. What the student does. So, the first is what the student is; the teacher needs to know how the student participates during the lecture, If he takes notes, follows the teacher in the topic materials, listens to the teacher, or does not focus on the lecture and uses the computer, phone, or near to fall sleep. Then the teacher moves to the second question What the teacher does. The teacher learns the types of the students act during the lecture. The teacher notes the student type, if the student is good and looking

Effect of Force Majeure or Act of God Essay Example for Free

Effect of Force Majeure or Act of God Essay If upon the happening of a fortuitous event or an act of God, there concurs a corresponding fraud, negligence, delay or violation or contravention in any manner of the tenor of the obligation as provided for in Article 1170 of the Civil Code, which results in loss or damage, the obligor cannot escape liability. It has been held that when the negligence of a person concurs with an act of God in producing a loss, such person is not exempt from liability by showing that the immediate cause of the damage was the act of God. To be exempt from liability for loss because of an act of God, he must be free from any previous negligence or misconduct by which that loss or damage may have been occasioned. Fortuitous Event an event which could not be foreseen, or which, though foreseen is inevitable. Essential Characteristics of a Fortuitous Event 1. Cause is independent on the will of the debtor;  2. Impossibility of foreseeing or impossibility of avoiding it to be foreseen even if foreseen; 3. Occurrence renders it impossible for debtor to fulfill his obligation in a normal manner; and 4. Debtor is free from any participation in the aggravation of the injury to the creditor. General Rule: No liability in case of fortuitous event Exceptions: 1. By contrary stipulation in the contract;  2. Declared by law e.g. Art 552(2), 1268, 1942, 2147, 2148, 2159 of the New Civil Code; 3. Nature of the obligation requires assumption of risk when expressly declared by law; 4. When the obligor is in default or has promised to deliver the same thing to 2 or more persons who do not have the same interests (Art. 1165 (3)) Art. 1174. Except in cases expressly specified by the law, or when it is otherwise declared by stipulation, or when the nature of the obligation requires the assumption of risk, no person shall be responsible for those events which could not be foreseen, or which, though foreseen, were inevitable. If the performance of this Agreement, or any obligations hereunder is prevented, restricted, or interfered with by reason of: fire, flood, earthquake, explosion or other casualty or accident or act of God; strikes or labor disputes; war or other violence; any law,  order proclamation, regulation, ordinance, demand or requirement of any governmental authority; or any other act or condition whatsoever beyond the reasonable control of the affected party, the party so affected, upon giving prompt notice to the other party, shall be excused from such performance to the extent of such prevention, restriction or interference; provided, however, that the party so affected shall take all reasonable steps to avoid or remove such cause of non performance and shall resume performance hereunder with dispatch whenever such causes are removed.

Sad - Online Grading System Essay Example for Free

Sad Online Grading System Essay Currently these are the problems that usually occurs in distributing the students’ report cards. What is the extent of the problems faced by the student in terms of the following? a) Accessibility of the student’s grades. b) Accuracy of the student’s grades given by their teachers. c) Disputes or discrepancies of the students with their grades. OBJECTIVES OF THE STUDY In order to provide excellent distribution of student’s grades, Trinity Christian School needs to develop an online grading system with an easy to use interface for teachers, and also the students to see their grades. a) To be able to create a system that allows the students all-access to their grades at any given point of time and date. b) To provide a system that updates the data of the grades in real time if not then on a specific time. c) To create a system that notifies the teacher that his/her students has problems/disputes to their grades. SIGNIFICANCE OF THE STUDY The following below are the users that would benefit greatly on the system: To the Students Students would benefit in using the Online Grading System for involving themselves to partake justifying their grades. Students can also use this system to access or view their grades if ever they took an early vacation and aren’t able to get their report cards. And most importantly is that the student will enhance their sense of responsibility. To the Teachers Teachers will benefit this system in regards to lessening the time distributing report cards to parents/ guardians. To the Parents/Guardians There are some cases that a student would lie about their grades and won’t show the report cards to their parents, this system  will make that situation impossible since the parents or the guardians will have access to the student’s grades and they would know if the student is lying or not. To the Researchers That the researchers would be able to create a fully functional system that would implement the lessons and theories that the researchers have learned. It would give the researchers an idea on how the information technology professionals do their works. To the Future Researchers That this Feasibility study would serve as guidelines. And give an idea to the future researchers in what are the basic needs of an online grading system. DEFINITION OF TERMS Terms here are conceptually and operationally defined for better understanding. Administrator a person who manages a computer system.  Information Technology It defines an industry that uses computers, networking, software programming, and other equipment and processes to store, process, retrieve, transmit, and protect information. Internet a vast computer network linking smaller computer networks worldwide. The Internet includes commercial, educational, governmental, and other networks, all of which use the same set of communications protocols. LAN local area network (LAN) consists of two or more computers connected together in a building or home using software and hardware. A LAN is contrasted to a wide area network (WAN) such as the Internet, which covers a large geographic area. Network Is a collection of computers and devices interconnected by communications channels that facilitate communications among users and allows users to share resources. Online connected to, served by, or available through a system and especially a computer or telecommunications system. SCOPE AND LIMITATIONS Trinity Christian School is one of the outstanding private schools in Bacolod City which is located at Villa Angela Subdivision, Phase 3, Bacolod City,  Philippines, 6100. They create, teach and provide high education standards that caters to the needs of their students, and also engraves the spirit of Christianity to their students, faculty and staff. Trinity Christian Schools offers a continuum of learning from nursery up to high school. Trinity Christian School believes in the importance of building a strong foundation in the learning experience of the student, and in building the values of self-discipline, diligence, and respect for self and others along with the students intellectual development. The study is only implemented for Trinity Christian School and can be networked through the internet by the administrator. The researchers are not liable to the changes of the grades made by the teacher.

Comparisons Between Malaysia And United Kingdom Cultural Studies Essay

Comparisons Between Malaysia And United Kingdom Cultural Studies Essay Food is a necessity. Everyone needs energy from the food to support their body. Human taste buds are divided into five categories, which is sweet, sour, bitter, salty and umami. Umami is a taste bud that discovered by the Japanese. It is a taste bud for meat. Umami may not be famous in Western country but it is very famous in Asia country. Every country may have different taste of food because the spices used in every country are different. Culture of a country is one of the factors that affect the food presentation. Food presentation is very important. If the food looks nice, it can increase your appetite. Cooking technique is also known as culinary arts. Cooking technique and tools will affect the texture of the food. Different country will like different texture of food. The texture of food will affect the appeal of eating it. Therefore, food from different country will have different taste, presentation, and texture. 2.1.1 Breakfast Breakfast is consumed in the morning. It is the first meal of the day. Usually people will take more carbohydrate for breakfast because we need a lot of energy to go through the day. In Malaysia, most of the people will take nasi lemak and teh tarik as breakfast. Nasi lemak is one of the signature dishes in Malaysia. However in United Kingdom, people will take fried egg, sausage, toast, bacon, baked bean, and orange juice as breakfast. It is also known as British breakfast or English breakfast. The English breakfast is now one of the most popular breakfasts in many countries. 2.1.2 Dinner Dinner is consumed at night. It is the third meal and mail meal of the day. Dinner also consider as the largest meal of the day. In Malaysia, nasi campur (Malay mixed rice) is a very popular food for dinner. Nasi campur is a dish of rice topped with various types of side dishes. People love it because there is lots of choice for the side dishes. The price of nasi campur is reasonable yet delicious. Therefore, many people take nasi campur for their dinner. While in United Kingdom, fish and chips is the signature dish. It is a dish that originated in the United Kingdom in 1863. Fish and chips is still now the most well-known and favourite dinner at all times. This is the food in Malaysia and United Kingdom and we can see that the food in United Kingdom is very different from Malaysia. Hence, the food has its own uniqueness and cannot be compared. Everyone will love eating the food no matter where are you from. 2.3 Language Language is a tool that enables people to communicate with each other, understand what people are trying to say and interact with each other. It is very important because it helps people communicate with each other in this world although languages have different dialects. Language also important for a people to survive, without language we could not understand each other. There are so many languages in the world such as English, Mandarin, Bahasa Melayu, Spanish, Latina and Italiano. 2.3.1 English English is an official language, which means almost all the country in the world understand English. There are so many countries are using English to communicate such as Australia, United Kingdom, United Stated and Pakistan. Most of the country used English in official business, government and legal contract, there are about 375 million people speak in English. In Malaysia, English has been combined with other languages due to different religion and culture. The most common language speaks in our country is Manglish. Manglish is a combination of English and Bahasa Melayu. The pronunciation and essence is different from British English. Malaysian speaks English has their own slang, for example, `dont want lah, ` nah, take this. Although Malaysian speaks Manglish, they are still writing and spelling using British English. Therefore, Manglish is only understandable in our country Malaysia. In United Kingdom, modern English is used to communicate. Modern English is an international language, and it can be understand by everyone in the world. The pronunciation and essence of modern English is more correctly. Modern English do not have the suffix such as lah and loh. Besides that, people usually speak modern English instead of other languages to deal with the international business. 2.3.2 Mandarin Mandarin is the most popular language in the world. Mandarin is originally spoken by Chinese and most of them are come from China, Beijing Every country has developed their own dialects, but it still understandable by people from other regions. Mandarin is spoken in many countries such as Macau, Hong Kong, Taiwan and Malaysia. Nowadays, mandarin is the main language of government, education and media in China. There are 870 million people who speak in Mandarin. In Asia, China is the most powerful country; hence, people will look for the business opportunity at there. In this case, it will also cause so many people to speak in Mandarin. In Malaysia, people speak mandarin with different pronunciation because they are influenced by many dialects such as Hokkien, Hakka and Hainan. The reason is because Malaysia has different culture and religion. There are much more people speaks mandarin compare to United Kingdom as the population of Chinese in Malaysia is bigger. In United Kingdom, most of the people speak in English instead of mandarin. This is because Chinese population in United Kingdom is few. Language is a tool for people to communicate and to understand other people better. Therefore, there will be less argument in the world. 2.5 Culture Culture is a natural process for identity of a human being which can learn from their families and friends. It is also a learning process of behavior and ways of people living in their life. Then, culture is a complex tool that every people need to learn to survive in a society and through interact with others in the world. Culture developed by many reasons such as faith, beliefs, practices, way to live, economy, intelligence, language and food habits. Culture is important for the existence of a society, because it unites people together. Therefore it is also vital to establish discipline and an order in a society. Culture enables people share a specific language, behavior, beliefs and traditions and gives people an identity which makes them special and unique. Different country has different culture as they have gone through many circumstances and experiences. Hence, this circumstances and experiences will affect the culture of a country. 2.5.1 Festival A festival is a period of time which is set in the calendar for feasting and celebration. It is also means an event which is celebrated by a society for a memorable day or some unique aspect of the community. Festival is important because it reminds important events. Every festival has different significant and useful meaning. It also encourages people not to forget their culture by celebrating the festival. By celebrating festivals, we can release stress from a hectic work, spend more time with family and friends, and carrying the message of the past generations to the future. In addition, we can also enjoy the traditional food when we are celebrating the festival. The festival which is celebrated in Malaysia is Hari Gawai and Wesak Day. Hari Gawai is a festival which is celebrated by the communities in Sarawak. This festival is for religious and social occasion, thanks giving day and a season for new farming. Gawai is also an occasion for fun and parties. Besides that, Wesak day is celebrated by Buddhist, it is a birthday of Buddha. People usually go for bathing the Buddhas ceremony. The water is poured over the shoulder of Buddha. They belief it can purify the mind of evil. While in United Kingdom, the festival such as Easter season is celebrated by the Christian. At the Easter time, usually have two public holidays, Good Friday and Easter Monday. Easter is the time for festivals, holidays and a time for giving chocolate Easter eggs. This festival is the oldest Christian festival, the celebration of the death and coming to life of Jesus Christ. On the day of the festival, parents usually bring children to community Easter-egg hunt. During the festival, Easter egg and chocolate are given as a gift. 2.5.2 Religion Religion is a strong belief in gods. The moral rules in religion can help to build good civilizations. People who believe in religion will think wisely before doing a decision. It also encourages people to help others such as needy. Religion has gives us hope and eases the pain when we faces any problems. In this case, it also teaches us to become superior and not afraid of everything. Religion can be spread from a country to another through colonization, marriages between two different races and friends. In our country Malaysia, there are three main religions which is Islam for Malays, Buddhist for Chinese and Hindu for India. The major religion in our country is Islam, because the population of Malays in Malaysia is the biggest. There is 60.4% of the people in Malaysia are Islam. Islam belief in gods which is called `Allah and the identity of helper is known as `Muhammad. The main holy book that Islam belief is Quran and the original languages is Arabic. Apart from that, the practice of Islam is they pray at mosque every Friday. Besides that, the religions in United Kingdom are Christian, Islam, Hindu, Jediism and Buddhism. While the major religion in United Kingdom is Christian, this can be proven as there is 71.6% of the people in United Kingdom are Christian. Christian belief in the trinity, they are three person in one Godhead; father, son and holy spirit. Then the helper of Christian is called Holy Spirit and main holy book is bible. The original language is Greek. Other than t hat, the practices of Christian are they do their praying in church every Saturday or Sunday. Culture is something that very interesting. It is part of our identity. Therefore, our life will be completed with culture. 2.6 History History is something that has past. It is a study or a subject for us to remember the human past. History also provides human nature and human civilization. It is important for us to study history because we can always learn from the mistake or something good from the past. We must make sure that we will never repeat the same mistake again and again. History has made us who we are today. It is part of our identity because it tells us the place that we came from and how we develop and become today. Besides, history made us improve so that our society will become better and better. 2.6.1 Monument Monument is a structure to remember a person or an important event which is important to our society todays to remembrance the past event. It is a beautiful or amazing structure. It is used to increase the appearance of the location. Therefore, the place has become a tourist area. In Malaysia, we have National Mosque (Masjid Negara). Malaysia gained its independence on the 31st August 1957. The National Mosque is a symbol to remember the independence of Malaysia. While in United Kingdom, Edinburgh Castle is one of the most famous monuments. There are many conflicts happen in this castle. It is the oldest surviving building in Edinburgh. 2.6.2 Monarchy Monarchy is the leader or ruler of a country. A monarchy has unlimited political power. They are the head of the country. It is a person that can always make todays a history. They have power to make a lot of decision for the country and people. They are a very influential person. In Malaysia, we have Yang di-Pertuan Agong XIII Al-Wathiqu Billah Tuanku Mizan Zainal Abidin Ibni Al-Marhum Sultan Mahmud Al-Muktafi Billah Shah. He is the king of Malaysia. Only male can be a ruler in Malaysia. However, the ruler in United Kingdom is a female. She is Queen Elizabeth. The queen of United Kingdom. Therefore, the biggest different between United Kingdom and Malaysia is the gender of the ruler is different. Our life will be incomplete without the history. Therefore, history is definitely an important subject to us. 2.7 People People are referring to the citizen of the country. Each country will have people with different characteristics because there are receiving different types of education. Therefore, their point of view will be different. This will affect the personalities of a person. Besides, their interest, opinion, activities and attitude of living will be different because they are influence by the culture of the country. The government also plays an important role toward the behavior of the people. How the government works will affect the decision making of a person. Therefore, the people is different from other country is based on many reason. People between these two countries can be different from the population and races. 2.7.1 Population Population is referring to the number of people living in a country. The population in worldwide is about 6,697,254,041 people. The population in worldwide is increasing every year. The country with the largest population in worldwide is China with the percentage of 19.5 % of world population. In Malaysia, the population is estimated to be 28.96 million. It is about 0.4324 % of world population. While in United Kingdom, the population is estimated to be 61.8 million. It is about 0.9228 % of world population. There are huge amount of different in population between this two countries. The population United Kingdom is estimated to be 46.86 % more than the population in Malaysia. 2.7.2 Races Race is to classified human into group based on their languages, culture, belief, and social practices. In Malaysia, we have three main races. It is Malays, Chinese and Indians. Malays are the ethnic majority in Malaysia and they compose the largest population. The Malays are all Muslim. There are originated from Palembang in Sumatra. Most of the Chinese steps into Malaysia in the 18th century and most of them are from Fujian and Guangdong in China. It is the second largest race in Malaysia. The third largest race is Indian. Most of the Indian located at Kuala Lumpur. There are originate from Southern India and most of them are Hinduism. While in United Kingdom, most of them are white. They are 91.3 % of the total population in United Kingdom. South Asian is the second largest ethnic group which makes up of 4.4 % of the population in United Kingdom and followed by the Black people with 2.2 %. The population of Black and Asian people in United Kingdom is growing and for the first time that the population of Black and Asian is more than the White in certain area. We should accept and treat everyone the same. We should not be bias by the race of the people. 3.0 Conclusion Malaysia is very different from United Kingdom. The differences between these two countries are food, transport, language, weather, culture, history, and people. The technology and the traffic system in United Kingdom are far greater than Malaysia. However, Malaysia has many kinds of languages and interesting culture that we cannot find in United Kingdom. Every country has it own uniqueness. Therefore, we could not make a judgement that which country is better. Travelling to United Kingdom we can learn and gain knowledge to improve our home country. We should open our eyes and mind set to accept new things. There are a lot of are food, transport, language, weather, culture, history, and people waiting for us to explore. Hence, travel is the best way of doing it. However, many people may think that United Kingdom is better than Malaysia. But whatever the difference that is, we still love our home country, and will never think of leaving it. Besides, we love everything in Malaysia. For example, the food in Malaysia, the transport we use, the language we speak, the hot weather, the interesting culture and history and the people in Malaysia. It is the things that familiar with us. Malaysia will always be the roots in our hearts.

The American Revolution Was NOT Justified :: Americas Unjust Revolution

Any historical event with-world changing consequences will always have two sides to the story. What most Americans refer to today as the American Revolution is no different. As Americans, most of us view eighteenth-century England as a tyrannical power across the ocean, and see men like George Washington as heroes who fought against the oppressor. If history and wars were that simple, everyone would understand them, and the need for wars would be diminished. The truth is, England was not the least bit tyrannical to the colonies. Actually, the rebels had no idea, nor any intention of establishing a new and separate government "of the people, by the people, and for the people." They only meant to make a statement and attempt to avoid every tax that Parliament could dream up in the process. Across the Atlantic Ocean in England's Parliame nt, some men such as William Pitt and Edmund Burke understood opposition to taxes by the American colonists. After all, the colonies had been all but ignored by England since they were established in the early part of the seventeenth century up until the Seven Years War (1756 - 1763). Other men such as George Grenville and Charles Townshend did not understand at all the protests against any taxes implemented by Parliament . These men felt that was not only the right of Parliament to demand taxes, but also their duty to raise money for the Crown. Parliament had the power to demand a tax of every British citizen in the empire, and these men had developed their own ideas about how those taxes would be implemented.

Computers and Education :: Teaching

Computers and Education Computers in education is such a massive topic. Students have been going to classes everyday since they were five years old. How much access did you have to computers in grade school? How many of you started to use computer in grade one, two or even three? Most of my peers in the same age bracket may not have even touched a computer prior to reaching grade six. Currently students are getting access to computers at a younger age because the availability is becoming more sizeable, they’re using them in their classrooms as well as taking classes to learn more information toward computer related subjects. Even though a lot of parents may think that little Johnnie or Susie could only learn Sex Ed from computers and the internet. Lots of parents contemplate the safety of their children when surfing the internet, believing that their kids will get involved in some of the more damaging effects that they can be introduced over the internet that they fail to notice the positive of it. U sing the help of a computer and the internet is constructive for students because it allows the students to give a more professional look to their homework, paper and labs. The internet offers students a vast resource of areas that then can get hold of research and facts about their projects. The "computer world" is a growing industry. The capabilities of present day machines have grown so rapidly that students have access to numerous programs such as multimedia, internet, education CD and many, many more. Students have the opportunity to learn and to become more active in their school work. Have fun on the computer and learning valuable skill that they will aid them to searching for and getting a job in this computer operated world. Students are basically learning about computer from three different teaching methods such as; correspondence over the internet, in class methods and the good old way of learning on your own approach which there is a lot of people out there in the world that has learn vast amounts of knowledge that will get them far in this computer world. Whether, it’s in the computer business or even another trade. The teaching methods has to chance and become more advance. Teacher have to keep there student active so there not bore. Keep them on their toes.

Knowles Separate Peace Essays: The Theme of A Separate Peace :: Separate Peace Essays

The Theme of A Separate Peace  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The persistent theme of A Separate Peace is the deterioration of a complex friendship. The bond between two boys (Finny and Gene) becomes tested and attacked, as the reader observes a seemingly utopian relationship fall into decadence. Gene becomes challenged with various inner hostilities, while Finny, his proclivity for athletics revoked, has been forced to find acceptability and provocation elsewhere. Furthermore, the book commences during mid-to-late 1942, during the height of the Axis powers' success. The effect of stress and tension on the camaraderie of the boys becomes elevated. The intensities of war, envy, and intricate personalities synthesize to provide an interesting look into the subconscious mind and sanity of war-time youth. Phineas and Gene form the illusion of great companionship, combining superior athletic ability with a powerful intellect. However, a silent rivalry develops between them. At the beginning of the story Gene seems to accept Finny's premium physical agility, but he resents what he feels is flaunting (of his aptitudes) by Phineas. As the book progresses, Gene continues to look deeper into their fellowship and quickly becomes wildly jealous of Finny. Eventually, Gene impairs Finny by jouncing the limb where Finny stood. Phineas, meanwhile, seems unaware of Gene's evil thoughts. He continues to remain optimistic and promising. Amidst this rivalry, World War II persists and the faculty at Devon School are preparing the students for entrance into the military. Propaganda and the war effort enthrall the youth. From the forming of the Super Suicide Society of the Summer Session, to the shoveling of snow at the railroad yard, everyone is absorbed by the aura of warfare. Gene's realization, while shoveling snow, that "we [he and his schoolmates] seemed to be nothing but children playing among heroic men" (89) demonstrated his generation are merely pawns in a global conflict. Gene sustains his inclination towards pessimism and exposes the evil within him. The disharmony betwixt Gene and Finny constitutes a separate, full-scale war when Phineas fractures his leg once again. With Phineas' inner evil now exposed and his superficial personality shattered, Gene quickly becomes the object of his animosity. With the death of Phineas, the relationship has exhaustively deteriorated. When he fails to weep, Gene reveals that it is not just Finny's funeral, but his own.

Innocent Company Analysis

Innocent Company Analysis Table of Content Front sheet1 Table of Content2 Executive summary3 Introduction Internal analysis 1. 1 Mission, core values, and vision 1. 2Value Chain Analysis 1. 3Positioning Map 1. 4Success & Survival factors 1. 5Miles & Snow Adaptive Strategy External analysis 2. 1Segmentation Analysis 2. 2Porter’s five forces 2. 2Industry Life Cycle 2. 3PEST Analysis 2. 4Benchmarking analysis SWOT Analysis 3. 1Recommendations Executive summary: Introduction This report is an analysis about the company: Innocent Ltd.This company started its way in 1998 by three friends Richard Reed, Adam Balon and Jon Wright and produces healthy drinks and food. Their current market share in the UK is now 78%. Internal Analysis The analysis of the company is started by the internal analysis that broadly examines the marketing practices, the values of the company, the value chain of the company, the positioning in the market, the vital success and survival factors and lastly the Mi les & Snow adaptive strategy. The company’s mission is to create a healthier lifestyle of the population by their products in order to ‘live well and die old’.This is supported by their vision that states that they want to become the earth’s favourite little food company and according to one of their values; creating a business they can be proud of. Moreover, as part of  the  internal analysis, a Value chain analysis has been carried out for Innocent Ltd. The value chain analysis identifies primary and support activities critical for the company’s success. Factors of the companies value chain within their primary and support activities seem very promising and are significant in the success of Innocent Ltd; their current market share of 77. 5% can support this.Nevertheless it is crucial that the company preserves consistency throughout their activities in order for them to sustain profitability, thus maintaining competitive advantage. Based on th e positioning map, Innocent found and filled a gap in the market and is free from its competitors based on quality and price. It is a premium product, however customers are willing to pay for this premium price due to its quality. In order to survive in the industry, it is vital for the company to maintain their innovative and creative marketing campaigns by taking customer preferences into account.In order to succeed, international markets for a huge opportunity for the organization. Due to this international expansion, the company could start to make more use of economies of scale, which increases the margins. The analysis have shown that organization can be seen as a prospector, due to the fact that they have changed the industry or actually started an industry, of healthy smoothies. They are continuously pro-active rather than re-active. External Analysis To move on with the External Analysis of the company, starting with the segmentation analysis.This shows that Innocents custo mers are mainly located in North-Western Europe and countries such as Austria and Switzerland. Based on the demographics, people that buy innocent are between 18 and 40 years old that are business people, mothers, on-the-go people and sports people that mostly come from the AB socio-economic group. The customers identify themselves with the brand and are as well believers and strivers. Their behaviour shows that they are enthusiastic and image seekers (because they find it cool to drink innocent).The porters five forces analysis shows that the competitive rivalry, buyer power and threat of substitutes form the biggest threat for the company. Potential entrants and supplier power are identified as a lower threat due to the fact that it costs a lot of money in order to compete with companies such as Innocent and enough suppliers are present that offer natural fruit products. Luckily enough for Innocent Ltd, the industry is still growing and therefore it can be argued that the industry is in its growth phase, even though they had some struggles with the recession.The PEST-Analysis is used to describe the macro environment of innocent on the subject of political/ legal, economic, social and technological aspects. The government cuts, 5 a day campaign and tax increase play an important role regarding the political issues in the macro environment. It is expected, that the economic climate as well as the smoothie market will improve in the future. The trend for healthy eating and the ethical behavioural consciousness plays a main role in this. It is also expected to have lots of innovation and communication developments regarding he technological macro environment. The benchmarking analysis in this report is applied as well in order to identify the main competitors of Innocent Ltd and to compare those companies with the organization. This analysis shows that Introduction: Richard Reed, Adam Balon and Jon Wright founded innocent in 1998. (Below) They bought ? 500 wort h of fruit and set up a stall at a music festival in Parsons Green, London, selling smoothies. At the stall, the guys put up a sign asking ‘’should we give up our day jobs to make smoothies? ’ They had two bins; one labelled ‘’YES’’ and the other ‘’NO’’ and they asked people to vote using their empty bottles. By the end of the day the ‘’YES’’ bin was completely filled up. This made them decide to start Innocent as a new business. Reed stated ‘’Innocent was born from a bin test’’. (EN, the magazine for entrepreneurs, 2011) (CarMicheal, A, Photography, 2009) They worked hard to gain their capital to realize Innocent as a business; unfortunately they were refused finance from various mainstream banks.With perseverance they managed to source their capital from Maurice Pinto, an American, London based businessman who provided them with the ? 250,000 needed capit al. Pinto has since admitted to having made this decision more out of a sense of obligation than in the expectation of the kind of return he’s made on it – one of the best of his life, it turns out. (EN, the magazine for entrepreneurs, 2011) ‘’The idea was a simple one, like most good business strategies† Reed says. (EN, the magazine for entrepreneurs, 2011) Just over a decade later, Innocent now has an annual turnover of around ? 10m, has been growing by 20% year on year and currently has a around 75% share of the UK smoothies market. (BBC New- Business, 2010). The company now produces more than 30 different recipes and sells more than two million smoothies each week through 10,000 retailers in the UK and overseas. (Young, 2009) Internal Analysis 1. 1. 1Mission statement â€Å"To make natural, delicious food and drink that helps people live well and die old. † (Innocent Ltd, 2011) With this mission statement Innocent emphasises that they prod uce products that are natural and good for you.They explain that the products deliver a boost to vitality and because the products are 100% natural and healthy people will live longer by making their immune system stronger after consuming the vitamins. Ultimately their mission is that they want people to consume as much fruit and vegetable as possible in order to make society healthier. (Innocent Ltd. , 2011) 1. 1. 2Vision statement â€Å"Becoming ‘the earth’s favourite little food company. † (Innocent Ltd. , 2011) A vision statement is something a company aspires to become it should be a projection for the future of the company and where they want to grow. Ward, S 2011) Innocent wants to become the earth’s favourite little food company. Currently they have managed to attain 78% of the smoothie market (source %) in the UK and in the past 2 years Innocent has introduced new products to their brand, which means they are working towards their vision statement . 1. 1. 3Core values Core values hold the foundation to how a company performs. The core values of a company are constant and mark the way a company interacts, produces and presents itself. (NPS, 2010) Innocent has set 5 core values to their company; each value has an individual meaning explained below:Be natural Innocent produces products that are 100% natural, taste good and are healthy to consume. Being natural goes hand in hand with their mission statement where they aim to make society healthier. Be entrepreneurial Innocent started their company by seeing an opportunity; they first sold their smoothies at a music festival in London where they initiated their entrepreneurial approach. Innocent strives to be the best they can be and continuously incorporates creativity into their company to become better than the rest.Be responsible Innocent finds it important to stick to their core values and principles thus they want to be responsible for what they produce and how they educate the consumer. Be commercial Innocent is a commercial business and operates that way. Ultimately the profit they generate is a profit for both them and the customer. Innocent incorporates commercial behaviour in order to be tough and fair to the competition. Be generous Lastly Innocent finds it important to be generous and give back what they can to society.They are involved in various organizations for a good cause and have even set up their own Innocent foundation that provides sustainable farming for a secure future for farmers that produce Innocent fruit. (Innocent Foundation Ltd. 2011) Other organization they are involved are: The big knit (Age UK), innocent scholarship foundation, childcare vouchers, drinks for the homeless, buy one get one bee, taste not waste. (Innocent Ltd. 2011) 1. 2Value Chain Analysis Value Chain Analysis: ‘’The term value chain describes a way of looking at a business as a chain of activities that transform inputs into outputs that customers value.Customer value derives from three basic sources: activities that differentiate the product, activities that lower its cost, and activities that meet the customers’ needs quickly. ’’(Mulleady, F, 2011) Businesses often used the Value Chain Analysis to understand and examine different activities within the business, which contribute to customer value, which they aim to generate to help them gain competitive advantage. Michael Porter suggested that the activities which take place within a business can be grouped under two headings, primary activities and support activities.Primary Activities: Inbound logistics: Innocent produce their products from 100% natural goods, which adds to their overall image as a healthy food and drink label. Due to their values, Innocent do not use concentrates of any kind as they feel that they are very bad for you and hardly contain any original goodness which comes from a fruit. The majority of their products are smoothies, whic h are made from 100% real crushed fruit with no added ingredients or materials. Their other products such as the veg pots contain fresh vegetables, whole grains with herbs and spices.The soundness and efficiency of raw materials is high at Innocent as they link extremely well with the overall image of the company and what they aim to deliver to their customers. Operations (Manufacturing): The company headquarters, also known as the ‘Fruit Towers’ is located in Shepherds Bush, London. This is where the company is based and where the main operations and manufacturing of the products takes place. They have 150 people working for them at the ‘Fruit Towers’ and 250 acorss 9 other offices around Europe. In these offices, the recipies are made, the products are produced and packaging is carried out.A lot of effort is put into their packaging, here are a few examples: Excellent level of efficiency regarding productivity, quality and the layout and work flow design at operations at Innocent. Friendly working environment with an overall low staff turnover. Outbound logistics: Innocent products are sold over 10, 000 retailers, compared to 1 in 1999. Their retailers include supermarkets such as Asda, Tesco’s, Waitrose and Sainsbury’s. (Innocent Website, 2011) Due to the accuracy and effective production line, the outbound logistics, which include the delivery of the inished goods and services, are all very efficient. Marketing and sales: * Identified customer needs: Innocent identified that there in today’s society, with worth ethics increasing rapidly and people always on-the-go, that people don’t have enough time to be healthy. So they decided to offer customers healthy products to help them towards consuming their 5 a day fruit and veg. * Innovation in sales promotion and advertising: excellent level of advertising with the main ones including Posters on public transport, television adverts which are very fun and or iginal, press adverts and billboards.Expanding by the year. Service: * ‘Banana phone’-deals with all consumer queries, good and bad comments, which are then passed on to the ‘Peoples champion’ * Email-Website has a list of name and image of all employees and a link to email them directly! * Post * Blog/Facebook/Twitter They fulfil the significant role of giving customers full attention when it comes to after care, complains, customer inputs for product improvement, their promptness in dealing with customer complaints and quality of customer education. Support activities: General administration: They now have 36 different products compared to 3 which they has in 1999. Innocent have the ability to identify new product and market opportunities. * Seem to work well in achieving their objectives which are mainly to provide fresh and healthy products * Their co-ordination and integration amongst all of the value chain factors is good-This is evident with their cu rrent market share of 77. 5% which has come from a result of their increasing number of employees, increasing their productivity and therefore increasing their retailers from 1 to 10,000 in just over a decade.All of this success has meant that 2 million smoothies are now sold a week which compares enormously to 20 per day sold in 1999. (Innocent Website, 2011) * Excellent Public image Human Resource management: * Generally the staff turnover seems to be low which is excellent for the company as the staff have a great level of knowledge about the company as a whole. * The working environment is very enjoyable and fulfilling for the employees. This effectively minimises absenteeism and keeps the staff turnover as a desirable level through motivation and job satisfaction.Technology development: * Staff carry outstanding ability of creativity and innovation * Experience of technicians such as the recipe maker is very good 1. 3Positioning map The perceptual map is a geometric comparison of how competing products are perceived; the dimensions used on the two axes represent the key attributes as seen by the consumer. It is used to generate knowledge about the parity and difference between competing products. (Fill, 2009) Innocent is placed at the high quality/slightly expensive point compared to its competitors.It could be said that Innocent has the perfect position as its closes competitor, Grove, is of lesser quality and is more expensive and not a lot of other competitors are nearby. The fact that there are not a lot of competitors in the area of Innocent shows that the company saw a clear opportunity in the market. As can be seen in the map, the position low quality/expensive is completely empty; this is probably because of the fact that low quality/expensive products in general are not that successful. (Fill, 2009) Looking at the perceptual map, it can be assumed that one of the factors that makes Innocent Ltd. arket leader is that they fill a gap in the market and had the first-mover advantage. 1. 4Survival & Survival factors Survival factors: In accordance to the report of Global Industry Analysts Inc, the global smoothies market will increase to 9. 0 billion in 2015. In order to survive in this market, it is vital for the company to keep the innovative and creative marketing campaigns alive. Although it seems to be that there is enough space for all competitors to expand, Innocent should be careful in their approach.Taking the customers preferences into account plays a main role in this process without ignoring the financial stability of the company. Success factors: Regarding the report discussed in the previous paragraph, exploiting international markets seems to be an attractive opportunity for Innocent Ltd. This will also increase the applicability of economies of scale for the company, which could have positive effects on costs as well as revenue. Strong relationships with suppliers and distributors will be needed, even strategic a lliances and collaboration forms a success factor of the company.Well-structured and carefully composed contracts should ensure the positive effects these attributes will have on the organization, such as; higher revenues, higher margins and therefore higher profits. Maximization of revenue and minimization of costs will enhance the financial capabilities of the companies, which can be used for marketing campaigns and investments in further developed technology in order to create even more sophisticated smoothies. Another essential success factor for Innocent ltd. is to stay ahead of competition, being pro-active instead of re-active.This should be accomplished by creative marketing campaigns and brand loyalty of the consumer. 1. 5Miles & Snow Strategy Analysis External Analysis 2. 1Market Segmentation Analysis A segmentation analysis is needed in order to identify the characteristics of the market population. The analysis is split up into four segmentation areas; geographic, demogr aphic, psychographic and behavioural segmentation respectively. According to the geographic segmentation, Innocent is distributed in the UK, Ireland, the Netherlands, Belgium, France, Germany, Norway, Finland, Austria, Denmark and Switzerland.However, future expansion could lead to a wider geographic area covered by the organization. In respect to the demographic segmentation, the company is aiming for hard working professionals that are interested in a healthier lifestyle, mainly between 18 and 40 years old. The income of the market is therewith above average (ABC1), due to the fact that the drinks are relatively expensive and mainly used by business people with a modern and trendy lifestyle. The people that buy innocent drinks psychographic identify themselves with the brand and feel therewith connected by the innovative and achievement focused approach of the organization.According to Innocent drinks, one of their key approaches is â€Å"to leave things a little bit better than we find them†. Therefore users of the products are also believers and strivers by supporting this organization. The psychographic part of the market segmentation might also be that the people feel good by drinking or eating the products, due to the fact that the products are healthy and the fact that the organization has its own foundation (Innocent Ltd, 2007) Customers of Innocent definitely can be segmented by behaviour.The marketing of innocent is making them enthusiastic about the brand and it becomes ‘cool’ as well to consume the products of Innocent. The market can therefore partly be seen as image seekers. The people that actually buy the products are young business people, mothers that buy these products as an alternative for the unhealthy sodas and fast food and people that often work out. Even though the company has the largest market share, still a lot of people don’t know the brand due to its short existing period. The group of first-time and po tential users is therefore attractive for the business.The marketing campaigns of Innocent should ensure that the brand awareness of the company increases. 2. 2. 1Market Segmentation summary: Geographic segmentation: | North-Western Europe| Demographic segmentation: | Business people + Mothers + On-the-go people + Sports people + People under 35 + AB socio-economic group| Psychographic segmentation:| Innovators, achievers, believers & strivers| Behavioural segmentation:| Enthusiastic, image seekers, first-time and large amount of potential users. | 2. 2Porters Five Forces Force| Ranking1 = no threat4 = big threat| Industry Analysis| Potential Entrants| 1| High start-up costs|Competitive Rivalry| 4| The juice market is very big with a lot of competitors| Buyer Power| 4| A consumer can easily switch brands| Supplier Power| 2| Many suppliers available| Threat of Substitutes| 4| A lot of substitute drinks for smoothies| The Porter’s five forces model is a holistic way of looking at the industry of interest and it shows whether it is interesting or not to enter a certain industry. The model does not only look at competition in the industry, but also at the threat of substitute products and services and new entrants, and the power of suppliers and consumers. Porter, 2008) Looking at the smoothie industry, the first force â€Å"potential entrants† is ranked with a one, which means that is this force is not a big threat. Although a lot of new smoothies enter the market every year, in general these come from established producers, for example Starbucks. (Innofood, 2011) A barrier for new entrance could be the high start-up costs. The second force â€Å"competitive rivalry† is ranked with a four and therefore a threat in the industry, this means that there are a lot of companies competing in this industry.Examples of main competitors of Innocent Ltd. are Tropicana, Grove, Ella’s Kitchen. â€Å"Buyer power†, the third force is ranked wi th a four, this is often the case in a highly competitive industry with a lot of different brands. Consumers can choose out of many different products, which makes it harder for companies to make them loyal to their brand. In the smoothie industry the fourth force â€Å"supplier power† is ranked with a 2 because their are many suppliers available in this industry and this makes it easy for companies to switch suppliers.The fifth and final force â€Å"threat of substitutes† is of course a four as there are a lot of substitute drinks for smoothies, water, soft drinks etc. The smoothie industry does not look too â€Å"sexy† considering the model. High competitive rivalry, buyer power and threat of substitution make it a difficult industry to be successful and thus profitable in. Low threat of new entrants and supplier power are interesting but do not weight off the other forces. (Porter, 2008) 2. 3Industry Life Cycle An Industry life cycle shows in what stage an or ganization is in the cycle of their life.An industry life cycle consists of four stages, introduction which is a stage for start-ups with a new product or within a new industry. The growth stage follows after, this is when a company expands, introduces new products and grows within the industry. The maturity phase is where a company is in consolidation it also shows a slowing in growth. Lastly the decline stage means sales are decreasing, company reached its peaks and during this stage a company could ultimately die. (Inc. 2011) Innocent ltd is currently positioned in the growth stage of their life cycle.They started with a healthy company and within the last 13 years (since 1998) the company grew towards a market share of 78%. In the past 2 years Innocent has been exploring new grounds and introducing new products to their company such as fruit tubes for kids and microwaveable food pots for those who need a quick meal. Innocent has yet to introduce more products and thus has not re ached the maturity stage yet. In recent years the smoothie industry has become more popular because people become more health aware and smoothies manage to tap into the health and convenience trend of today.The smoothie industry has exceeded into a growth stage and according to research is growing towards a continuously expanding market size which indicated the industry will remain in the growth stage for a long period. (Lloyd, A. 2011) 2. 4PEST Analysis Political: 5 A Day Campaign: Innocent profits from the ‘5 a day’ campaign the government and the NHS support. It states that: The Government recommends an intake of at least five portions of fruit or vegetables per person per day to help reduce the risk of some cancers, heart disease and many other chronic conditions (NHS, 2011).One Innocent Smoothie provides 2 of the daily-recommended intake of 5 portions (Innocent, 2011). Government Cuts: Due to the current recession and a deficit of 156 billion pound, the government decided to save 6. 2 billion in the financial year 2010-11. This includes for example less spending on Civil service pay and the Home Office and therefore less purchasing power for these occupational groups (BBC, 2010). This might affect Innocent sales, because consumer might switch to cheaper brands or stop purchasing Smoothies at all, as Smoothies are relatively pricey and considered to be a tread or a luxury product, not an essential (Mintel, 2011).Corporate Tax decrease: The UK government has decided to reduce the corporate tax to 26% in 2011 and again in 2012 to 25%, compared to 28% what it used to be before (Directgov, 2010). This leads to an increase of revenue for Innocent. VAT increase: On the 4th of January the value added tax where increased to 20 per cent, former it was 17. 5% for standard-rated goods, which includes Smoothies, because they are rated as beverages(Directgov, 2011). In November 2010 Innocent unsuccessfully filed a suit against the 17. % of VAT that was cha rged on their products. They argued, that Smoothies are like â€Å"liquefied fruit salads†, because the raw materials for their drinks are Value added tax free (Helen and Hawkes 2011). But it was declared that a Smoothie is not an essential drink or aliment, but of luxuries, therefore a VAT of 17. 5% was applied (now 20%). This implicates a disadvantage for Innocent, because without the 20% VAT Innocent, could lower prices and increase sales or just have a 20% higher profit margin. Economical: Forecasted future growth in the Smoothie market:The overall trend in the Smoothie market in the UK regarding to sales is ascending. It is expected that sales will increase again from a total of 143 million pound in 2011 to 179 million pound in 2016. After sales have been declining from 2007 till 2009. The expected market growth is an opportunity for Innocent to increase their sales and therefore revenue. (Mintel, 2011) Expected bettering of the economic climate: As one can see in the gr aph, GDP in the UK has started to increase again since the 2nd quarter of 2009.Till the 3rd quarter of 2011 there has been a gain in GDP of about 3. 1% (Office for National Statistics, 2011). The treasury expects further growth in GDP over the next years as well as a decline in the unemployment rate. This will have positive effects on the future spending power of consumer, influence purchasing decisions and strengthens consumer confidence (HM Treasury, 2011). Premium brands such as Innocent will profit from an overall economic growth, because during recessions consumers will at first cut their spending on luxury, not essential good.Source: HM Treasury, (2011). Forecasts for the UK economy: a comparison of independent forecasts Source: HM Treasury, (2011). Forecasts for the UK economy: a comparison of independent forecasts Social: Trend for healthy eating and convenience: In the UK society there has been a long-term trend for healthy eating and convenience food. Innocent benefits fro m this trend because Smoothies and Innocent have the reputation to be healthy as well as their products are an easy way to eat five portions of fruit/vegetables on a daily basis in an increasingly fast moving society (Mintel, 2011).Awareness of ethical behaviour: Corporate Social Responsibility tends to be important to consumer, where more than three fifths of consumers believed it important that a company act ethically. Although during the recession this attitude change during the recession, where people were more concerned about their personal wealth and spending. Innocent with its core value being sustainability, profits from the consumer awareness on ethical behaviour of firms and therefore might experience an increase in its brand reputation and brand awareness (Mintel, 2011). Demographics:Most consumer who buy Smoothies are under 35 years old and those in the AB socio-economic group. Because they are more concerned about health and diet. The Graph shows that overall the UK pop ulation is aging this will lead to an increase of the population of consumers between 25-34, which are most likely to by Innocent products. Therefore Sales are expected to increase. But on the other hand, the over 55s are a large segment and are unlikely to purchase Smoothies (Mintel, 2011). Technological: Innovation: Ethical packaging and healthy products are the two main attributes the firms in the market concentrate on.Hence the firms focus on developing new ways of ethical and sustainable packaging, like Innocent, who introduced a bottle made of 100% recycled plastic(Mintel, 2011). Moreover the companies are trying to producer their products with as little additives as possible to bring forward the naturalness of the product. Another important factor for the firms in the market is the innovation of new recipes in order to attract new costumers, for example children or older people. Communication: â€Å"Above-the-line investment in the smoothies market rose by almost 50% in 2010 , to ? 6. 1 million. Due to the fact that all the products in the smoothies market are substitutes and switching costs are low, the companies have to build a relationship with the costumer in order to keep them buying their product. Political * Government cuts * 5 a day campaign * Tax increase (VAT) * Decrease of Corporation Tax| Economic: * Expected bettering of the economic climate * Forecasted future growth in the Smoothie market| Social * Trend for healthy eating and convenience * Awareness of ethical behaviour (CSR) * Demographic| Technological * Innovation * Communication| . 4Competitive Benchmarking Analysis | Innocent(Innocent ltd, 2011)| Tropicana(Tropicana, 2011)| Ella’s Kitchen(Ella's Kitchen ltd, 2011)| Market Share(Lloyd, A. 2011)| 78%| 3%| 2%| Target Market| Business people, mothers, sports people, on-the-go people| Only available for supermarket shoppers. Mothers (children, babies)| Competitive Advantages| 100% natural, strategic alliance with coca cola, | Inte rnationally established| Specially for babies and small children (stages), added value less costs | Core competencies| Brand advertising and communication| World leader in fruit juice manufacturing| Wide product range (drink, food and snack)| Competitive Strategies| Differentiation| Cost leadership| Differentiation Focus| CSR activities| Big knit (Age UK), innocent scholarship foundation, the innocent foundation, childcare vouchers, drinks for the homeless, buy one get one bee, taste not waste. |Expending carton recycling, waste reduction efforts, bottle recycling, rainforest rescue, PepsiCo sustainability. | Eco offices, terra cycle, recyclable packaging, super schools| Competitor ranking| X| 1| 2| Competitive benchmarking is a continuous process of comparing the output, performance and practice of an organization to its direct competition. The matrix gives an overview of the different aspects of Innocent and its closest competitors; Tropicana and Ella’s Kitchen. The matrix above shows that Innocent is a well established and growing company with an incredible market share of 78% in the UK smoothie market.The close competitors only share a 5% market share, the remaining market share is either by very small brands or own brands such as Tesco and Waitrose. Looking at the target market there are some variations, Ella’s Kitchen has a narrow focus on mothers who feed their babies and small children. Tropicana is generally only available to people shopping at supermarkets and Innocent is available in numerous locations from supermarkets, vending machines to supermarkets which means its accessible to the mass public and thus has the largest target market. (Mintel, 2011)Moreover, Innocent prides itself on it products being 100% natural and this is therefore a competitive advantage because very few competitors can state that they only use pure fruit without any processing such as pasteurization. Tropicana uses a pasteurization process in their juice, whic h makes it less healthy than innocent. (Tropicana, 2011) The strategic alliance with Coca-Cola can on one hand be a competitive advantage because Innocent can you the power Coca-cola has but on the other hand Coca-cola could be a bad influence and bad for their eco reputation.Tropicana has a competitive advantage over Innocent and that is that they already are international established and far greater than innocent has. Ella’s kitchen has a competitive advantage oriented towards their target group. They are considered a solid competitor in the smoothie industry and their major customer is the mother, which means that a majority of the target group ‘mothers’ favours ella’s kitchen over the others. Now about the core competencies, innocent has a very popular and a unique brand dvertising and communication that makes them differ from the others and stand out. Tropicana is the world leader in fruit juice manufacturing which is what makes them stand out and las tly Ella’s kitchen has a very wide product range but does compete high up in the smoothie market. When we look at competitive strategies we know that Innocent has a differentiation strategy because they have a broad target and their products are differentiated from the competition. Tropicana on the other hand has a cost leadership approach because they also have a broad target but low costs.Lastly, Ella’s Kitchen uses the strategy differentiation focus because they have a narrow target and a differentiation approach. (Institute for manufacturing, 2011) Finally when looking at the CSR activities all three companies are involved with corporate social responsibility but Innocent is definitely the leader and even has their own foundation. Overall we ranked Tropicana as a stronger competitor. SWOT Analysis All information gained from the tools is used to compose the SWOT analysis. The strengths and weaknesses of Innocent ltd. re derived from the internal analysis of this re port. To start with the main strengths of the organization, the market share of 78% in the UK smoothie market is definitely a strong point of the company. Moreover, the closest competitors (Tropicana ; Ella’s Kitchen) only have three and two percent respectively. This shows the power of Innocent ltd. in the smoothie market. In addition to their power, the brand awareness and the brand image of Innocent is therefore very high. The organization focuses on charity work and wants to ‘leave things a little bit better than we found it’. Innocent ltd, 2011) They have won several business awards such as the Barclays Green Leaders Business Award and the Business Commitment in 2008. Furthermore, their premium quality of their products differentiates themselves from their competitors and forms the basis of the brand loyalty and the cause of their high market share. The Banana phone and the AGM days support the customer loyalty due to the fact that it increases the involveme nt of customers in the organization. Their market share, brand loyalty and close retailer relationship support another strength of the company, which is that the roducts are placed at eye-height in the supermarkets and in clear sight at other retailers such as Starbucks. Despite of the many strengths of the company, our internal analysis of the organization also showed some weaknesses. The first weakness of the company is the price inflexibility, which means that the prices of smoothies are dependant on the prices of food. Furthermore, the competition remains a weakness of the company, due to the fact that established companies such as Starbucks are now starting fruit bars as well, which could negatively affect the sales of the Innocent products.Furthermore, the internal analysis showed that the organization is highly dependant on their smoothies sales. This is a weakness because when the sales or trend of smoothies declines, the whole revenue and profit of the company will decline as well. This is also mainly due to their narrow target market, which is the AB socio-economic group, that intensively reacts on the state of the economy. In times of recession, the smoothies are seen as luxury products, which cause a decline in sales during this time.To go on with the opportunities and threats gained from the external analysis. According to reports used in the analysis, the international smoothie market will be worth 15 billion in 2015, which causes a major opportunity for the company to go global. In addition, the government is supporting healthier lifestyles with the 5 a day campaign and the trend is to buy and eat organic healthy food, which could benefits Innocent as a healthy business in the future. In addition to this trend, an opportunity for Innocent is to differentiate more on healthy products.They already did with their veggie pots, however there are lot more opportunities for more healthy foods and drinks. Lastly, the strategic alliance with Coca-Cola mi ght negatively as well as positively influence Innocent Ltd. An opportunity for the company is to make more use of strategic alliances or partnerships in the future, which for example, could benefits and support the international expansion. And lastly, the external analysis showed some threats that could affect the business negatively. Firstly, it is necessary to monitor the competition in hat they are doing and anticipate on them in order to maintain their ‘prospector’ status according to their Miles ; Snow adaptive strategy. In addition, the prospector strategy could also lead to losses due to the risk that is associated with this strategy. Another threat is the fact that Innocent’s products are highly linked to the economic climate, with fewer sales in times of recession. Furthermore, substitute products form a threat for the company, for example when other soft drinks become healthier; the consumers could decide to buy those instead of the healthy innocent dr inks.And lastly, as discussed in the opportunities paragraph, the controversial alliance with Coca-Cola could negatively influence the brand image of Innocent Ltd. Appendix †¦ shows the overview of the SWOT analysis. Recommendations The strategic alliance with coca-cola can have a negative impact on the company, thus Innocent needs to be solid in not adapting the culture of coca-cola and stick to their own eco approach. If coca-cola influences them they might lose their CSR aspects.Another point is that Innocent has a very narrow target market and only AB socio economic people can afford to buy the products regularly. Innocent is also highly dependant on food prices, which are linked to the economic climate. If there is a change in the economic climate prices might increase which will affect their narrow target group even more. In order to avoid such a problem Innocent needs to stick to their prices or even try to lower them and possible increase sales because the demand will b ecome higher from a larger target group.Lastly, many companies such as Starbucks are also starting fruit bars and or juices which can ultimately become a threat to Innocent but in order to remain market leader in the smoothie industry Innocent should stick to their 100% natural policy and due to the current health trend the healthy consumer will prefer Innocent over the others. There are very few competitors that can also incorporate the 100% natural policy, they will also add sugars, additives or pasteurization processes which makes the product become less healthy hence if Innocent remains a healthy product they will always have a competitive advantage.ReferencesBBC Business news. (2011). Richard Reed, Innocent Drinks. Available from: http://www. bbc. co. uk/news /business- 11551271. [Accessed 01. 11. 2011]BBC, (2010). 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